How should I promote my Set.fm recordings?

Here are some tips for creating buzz about your Set.fm recordings!

Social Media

You already promote your shows on networks like Facebook and Twitter. Now you can link your Set.fm recordings to your posts. Your fans can listen to a clip from your show for free and go check out your detailed artist page. It’s ok to share more than one, your fans may not see every tweet or post.

When you connect your Facebook account to your Set.fm profile, you can customize and schedule posts to promote each set. We make it easy to show your fans your recordings.

Right after the show, post the link to your Set.fm site. Don’t just tell people to purchase the recording, let them know what made that set different - you performed a new song for the first time or had a special guest sit in for a few songs.


Email List

Email is the most direct and effective way to communicate with your fans. People on your email list are often your most loyal supporters - they’re the ones who want to bring the experience of your live show home with them and will be first to tell their friends about your show.

Link your Set.fm profile if you’re promoting mulitple sets or a tour. You can also link individually to a specific recording. And be sure to let your fans know about the Set.fm app!


Website

Coordination is key. You can amplify your content’s reach by utilizing social media in conjunction with your official website. Embed or link your Set.fm profile so that your fans can hear your music or get information on your show dates.


At The Show

With Set.fm, your merch booth gets a major upgrade. Make sure your audience knows that along with that poster or t-shirt, they can take the full set home will them tonight. And with the Set.fm app, they can have the full recording in their hands the instant you get off stage.


Promotional Materials

Let fans know your show is going to be on Set.fm by incorporating Set.fm’s logo into your show or tour posters. Download multiple versions of our logo and buttons here. Or you could hand out these Set.fm fliers at the merch booth.

We’re always here to help, so contact us anytime for further support or ideas for promotions. Play on.

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